So what does a Christmas craft show have to do with sports psychology exactly?
I love watching human behavior. I was at a Christmas craft show this week. Being a social creature, I interacted with a lot of the vendors. What was interesting was watching different vendors interact with the public.
There were those who were gregarious and welcoming. Others who were quieter and more self-effacing.
Furniture has a huge impact on social interactions. Think about it. If someone is sitting behind a counter, there is an automatic barrier between that person and potential customers. I saw all kinds of interactions while at the craft show and one thing is for sure, it’s really important to engage with your customers.
If you are selling anything other than food, which seems to produce easy sales once you have samples. How else are you going to engage that potential customer?
I noticed the crowd effect happen many times. At any booth where there were lots of people, sales were brisk. Why? Because people are social animals. If a booth is busy, people are curious as to what is being sold and want in on the action.
I had a positive sales experience with a booth whose owner was one of the most outgoing and chatty people at the show. Some would say pushy. But you know what? He was selling. He rarely stopped talking about his products and I was charmed by his gregariousness. The result: brisk sales.
I went to another booth and the owner was demure, self-effacing and not very present. She was a paper artist. I was interested in some of her pieces and asked whether she had a promotion if I was to buy more than one piece. She seemed taken aback by the question and quickly said no. My response? I walked away. She lost a sale.
As an artist myself and someone who often has to educate and persuade clients of the value of my services, I would not let a client walk away.
It’s really that simple: do you want to sell? Then let’s make a deal.
As humans we connect and buy from people we like, know and trust. As a vendor at a craft show, you don’t have very long to engage with a customer and make a sale. You have to capitalize on every opportunity to interact with people, to establish rapport and to educate them on your product. It really is that simple.
I had a great time at the craft show, as a matter of fact, I went back a second day for more.
How does this relate to sports psychology?
Simple. It’s about mindset. As an athlete do you have growth mindset or a fixed mindset? Are you open to learning, engaging and being successful? Are you willing to build on success?
Sales and athletic performances are not so different are they?